Your Next Employer May Find You Online

According to a 2008 survey by the National Association of Colleges and Employers (NACE), nearly 17% of employers surveyed reported plans to use online sources such as social networking sites and blogs as part of their recruiting efforts – up from 11% in fall of 2006.

Online resumes, social networks, and blogs have all become essential tools for employers in scoping out prospective hires, and online visibility is playing an increasingly important role in job search and career networking.

Whether you are happily employed or in the process of seeking employment, the value of your online presence should not be discounted.

Following are four tips from Abhay Parekh, founder and CEO of Flowgram, a new web-based communication tool, on how to use the Internet to build your visibility.

Four Ways to Build Your Online Visibility in 2009:

1. Create Your Online Brand.

The old adage applies here – you never have a second chance to make a good first impression. The information that appears about you online is the first chance you have to present yourself to a prospective employer. The internet is increasingly becoming a primary source for communication and information, especially with recruiters. You can create your own online brand by registering your domain name (firstnamelastname.com) and creating a website that highlights your work experience and your unique attributes. Make sure to include keywords relevant to your career, so that you can improve your ranking in search engine results, and become more visible to potential employers and recruiters within a matter of minutes. Register for a domain at sites such as Register.com.

2. Differentiate Your Work.

Whether you are an established professional or just starting out, effective career development means finding a way to differentiate yourself from the pack. There are a number of great tools available on the Internet that can help you present yourself in a captivating and innovative way. For example, Flowgram is a free web-based communication service that can be used to create an interactive multimedia portfolio of your work that incorporates web pages, slides, video clips, and more. Flowgrams are easy to distribute through e-mail, blog posts, intranets, and popular social media networks like Facebook, or through the Flowgram community online. They can also be viewed offline as downloadable videos. But rather than simply sending a static resume and hoping that someone will read it, Flowgram enables a dynamic experience that’s engaging and informative.

3. Establish yourself as an expert source.

Beyond showcasing your resume and your portfolio, the Internet can be used to create and communicate your own personal brand. A blog is a great vehicle for establishing your voice online, and can also be used to start a dialogue with a larger community of people by sharing opinions, asking for advice, or simply highlighting interesting ideas and information. By starting a blog, you position yourself as an expert source in your field, and also pave the way for making valuable new connections. MyBlogLog provides some tools for starting your own web log.

4. Explore your 6 degrees.

You’ve heard of the six degrees of separation theory -- now, put it to use by harnessing your own chain of connections. Professional networking sites such as LinkedIn provide a perfect platform for job seekers to utilize their professional network of friends and current and former co-workers. LinkedIn offers a fast and effective way to stay in touch with friends, co-workers, and recruiters, in order to keep the pulse of these relationships alive. By using business networking sites such as LinkedIn, you can increase the likelihood that people will see your name and profile first when businesses or professionals are searching for someone to hire or do business with.